SERIOUSLY DELICIOUS
NOBLE FOODS / SERIOUS DESSERTS - 2009
BRAND CREATION FOR NOBLE FOODS
Brand Redesign project for Noble Foods dessert brand, The Serious Food co. Noble Foods set out to challenge the newly emerged premium desserts brand, GU. During the latter stage of this project, Noble Foods acquired GU and shelved Serious Desserts.
SPRINGETTS BRAND DESIGN CONSULTANTS. ROLE: DESIGNER
